Pay per download

How Are PPD Earnings Calculated?

In the PPD model, earnings calculation is based on the share of the net revenue obtained from Freepik’s subscribers.

The calculation of your download remuneration will be adapted based on the type of asset downloaded and the number of downloads made by the subscriber during a specific invoicing period.

Freepik calculates the remuneration for each download made by a subscriber during a monthly invoicing period using a formula.

The formula involves dividing the net revenue from the subscriber by the total number of downloads made by the subscriber and then multiplying the result by a 50% revenue share.

subscriber revenue share = 0.5 subscriber net revenue

total contributor PPD downloads from subscriber (weighted)

=sum(contributor PPD icon downloads) x 1

+ sum(contributor PPD photo/vector/psd downloads) x 3

+ sum(contributor PPD video downloads) x 12

total subscriber downloads(weighted)

=sum(total subscriber icon downloads) x 1

+ sum(total subscriber photo/vector/psd downloads) x 3

+ sum(total subscriber video downloads) x 12

+ sum(total subscriber other downloads) x 3

Please note that:

• icons are currently sourced by Flaticon and downloaded via Freepik. If you wish to upload icons, visit this page.
• videos uploads will be available soon

Here’s a graphic representation of how to calculate the remuneration of a subscriber’s download:

The sum of every subscriber’s download remuneration of one contributor’s assets will correspond to the monthly earnings of that contributor.

The downloads made through our API will be considered as regular downloads. You will have access to a detailed breakdown of these downloads in your panel as well as in your invoice.

If you have any questions or need more explanations, please contact our support team.